Off-plan projects by SRG Holding
SRG Holding has 2 off-plan projects currently selling across JVC (Jumeirah Village Circle). Homes currently available start from AED 716,888, with handovers scheduled for 2027. One earlier SRG Holding project has sold out and stays below for reference and resale enquiries. Availability and pricing refresh daily — direct developer access, no mark-up.
About SRG Holding
Founded in 1958 by Abdulsalam AlRafi to trade agricultural commodities such as tea, sugar and rice in the AlRas Deira souq, SRG Holding has since grown to become one of the Emirate’s leading family-owned holding companies, with extensive operations in property development and management, real estate investments, and wholesale trading.
Some of the city’s most recognisable landmarks have been built and managed by SRG Holding, including Burj Al Salam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam Grand Hotel & Hotel Apartments. The group operates across the entire real estate value chain, including project development, facilities management, and leasing and sales services.
- Selling now
- 2
- Available from
- AED 716,888
- Most common plan
- 30/35/35
- Handovers
- 2027
- Sold out
- 1
How buyers pay SRG Holding
2 of the 2 SRG Holding projects selling now publish a payment schedule complete enough to read end to end. Each one is counted once, on the plan the developer lists first — a project advertised under six discount variants of the same schedule votes once, not six times.
- 30/35/3530% on booking, 35% on handover, 35% after handover· 1 project
- 5/25/20/505% on booking, 25% during construction, 20% on handover, 50% after handover· 1 project
The first instalment is most often 5% of the price, on 1 of the 2 plans read. 2 of those 2 (100%) offer at least one plan whose instalments run on after handover, so the balance need not all fall due on the keys.
Escrow: 1 of the 3 SRG Holding projects in the catalogue has a registered escrow account on file. The rest carry no escrow number in our source data, which records nothing either way about whether an account exists. Confirm the trust account with us before you transfer anything.
Counted from the 3 SRG Holding project records in the catalogue. Last provider update 8 Oct 2026; figures refresh daily.
SRG Holding
Pre-launchValore
JVC (Jumeirah Village Circle) · Dubai
available from AED 716,888 · 2027
SRG Holding
Now sellingUPSIDE Living
Dubai
available from AED 1,500,888
Service charge 26 AED/sqft
Sold out in SRG Holding
1 project with no developer inventory left — kept as the area's record
SRG Holding
Sold outAria Heights
JVC (Jumeirah Village Circle) · Dubai
Handed over 2026 · resale enquiries welcome
Service charge 16 AED/sqftPost-handover plan
SRG Holding beside developers building in the same districts
The same seven columns, computed the same way from the same catalogue, for SRG Holding and the 5 developers building alongside it. Rows are ordered by how many projects each one has in districts it shares with SRG Holding — this is a like-for-like read of what each builder has on the market, not a ranking, and no row here is a recommendation over another.
| Developer | Projects | Selling | Sold out | Districts | From | Handovers |
|---|---|---|---|---|---|---|
| SRG Holding · this page | 3 | 2 | 1 | 1 | AED 716,888 | 2027 |
| Binghatti · 1 shared district | 68 | 39 | 29 | 16 | AED 717,999 | 2026–2028 |
| Ellington · 1 shared district | 45 | 10 | 35 | 23 | AED 1,696,828 | 2027–2030 |
| Samana · 1 shared district | 44 | 26 | 18 | 14 | AED 928,235 | 2026–2029 |
| Imtiaz Development · 1 shared district | 41 | 15 | 26 | 7 | AED 679,000 | 2026–2029 |
| Object 1 · 1 shared district | 32 | 25 | 7 | 7 | AED 636,902 | 2026–2029 |
Projects counts the full catalogue record; Selling and From cover live, priced stock only. Districts is every named district a developer has built in, not only the ones shared with SRG Holding.