Emaar · The Heights · Dubai · United Arab Emirates
Serro
Availability and pricing checked 8 Oct 2026. Prices, sizes and counts describe the homes currently released for sale, not the development as a whole.
The essentials
- Available now from
- AED 6,865,888
- Available up to
- AED 11,255,888
- Layouts on offer
- 3 – 5 bed
- Available sizes
- 3,463 – 5,884 sqft (322 – 547 sqm)
- Service charge
- 3–4 AED/sqftCharged once a year — about AED 10,389 – AED 13,852 on the smallest published layout, 3,463 sqft
- Status
- under construction
- Construction started
- March 2026
- Build progress
- Not reported yet
- Furnishing
- only kitchen
- Handover
- Q1 2030The developer’s scheduled end of construction — handover usually follows completion. No handover date has been announced.
- Buildings releasing now
- 1
- Escrow account
- Not published by the developer
Serro is being built as villas, in 3 – 5 bed layouts.
Payment plan
10 / 70 / 20AED 686,589 is the booking amount — the reservation deposit, or down payment, that holds the lowest-priced home, then about AED 100,128 a month to handover.
Live availability
18 homes are still unsold — see the price list.
Get the developer’s own price list — unit number, floor, exact size, price and price per square foot for every one.
Arrives in about a minute. No phone call unless you ask for one.
Live availability
| Unit | Floor | Beds | Size | Price | Per sqft |
|---|
Availability moves daily. An advisor will confirm and can place a hold on your behalf.
What does your budget buy here?
Set a figure and we will match it against what is still available in this project.
Off-plan mortgages are arranged at handover, against the completed home.
The service charge starts at handover, not at purchase, and the first year is usually pro-rated from the day you collect the keys. In Dubai the budget behind it is filed with the Mollak system each year, so the rate is reviewed once the building is occupied and can move from the launch figure.
You will get the unit number, floor, size and exact price for each — not the whole building.
About this project
Emaar
Project general facts
Serro is a boutique residential villa community designed around the concept of holistic luxury living. The project features Mediterranean-inspired architecture that blends elegant forms with a calm, nature-oriented aesthetic. The master plan emphasizes balance between built spaces and the environment, creating a serene atmosphere through thoughtful layouts, natural elements, and refined architectural details. The community consists of spacious 3–5 bedroom villas, each designed to offer privacy, comfort, and a strong connection to outdoor spaces.
Residents of Serro enjoy a lifestyle centered on wellness, recreation, and social connection. The project includes a curated wellness centre and clubhouse, community swimming pool, sports courts, and dedicated kids’ play areas. Tranquil pathways, water features, and landscaped spaces are integrated throughout the development, encouraging relaxation and an active outdoor lifestyle. These amenities are designed to support both everyday wellbeing and vibrant community living.
Interiors at Serro reflect a philosophy of soft luxury and understated elegance. The villas feature soft luxury interiors with natural tones and premium finishes, creating calm and harmonious living spaces inspired by nature. The internal design focuses on comfort, light, and spatial flow. The villas are delivered without furniture, and the interior specification emphasizes high-quality finishes with modern materials, in line with the project’s refined residential concept.
Location description and benefits
The Heights is a master-planned destination positioned at a highly strategic crossroads of Dubai, offering exceptional connectivity while preserving a sense of calm and exclusivity. Located near major arterial roads, the community provides seamless access to key business hubs, airports, and lifestyle destinations across the city. This prime positioning allows residents to move effortlessly between work, leisure, and travel, all while enjoying the privacy of a thoughtfully designed retreat away from urban congestion.
One of the defining advantages of The Heights is its strong emphasis on wellness-led living supported by expansive open spaces and nature-driven planning. The area is conceived as a green, breathable environment where landscaped corridors, walking paths, and water features shape everyday life. This balance between accessibility and tranquility creates an ideal setting for those seeking a healthier, more mindful lifestyle without sacrificing urban convenience.
Designed as a destination for long-term living, The Heights combines future-ready infrastructure with a strong sense of community and belonging. Retail, leisure, fitness, and social spaces are integrated into the wider environment, encouraging daily interaction and active living. With its holistic vision, strategic location, and focus on well-being, The Heights stands out as one of Dubai’s most forward-thinking residential destinations, offering enduring value for homeowners and investors alike.
Layouts
6
3 bed
3,340 sqft
310 sqm
AED 6,720,888 – AED 6,764,888
3,463 sqft
322 sqm
AED 6,865,888 – AED 7,163,888
4 bed
4,302 sqft
400 sqm
AED 8,240,888 – AED 8,720,888
4,302 – 4,312 sqft
400 – 401 sqm
AED 8,228,888 – AED 8,747,888
5 bed
5,761 sqft
535 sqm
AED 11,236,888
5,884 sqft
547 sqm
AED 11,255,888 – AED 11,567,888
Amenities
7
Wellness Centre and Clubhouse
Sport Courts
Community Pool
Kids Playscape
Community Retail
Indoor and Outdoor Gym
Lineair Park
Gallery
6
Good to know
Straight answers from the developer's published terms, checked 8 Oct 2026.
What is the payment plan for Serro?
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Payment Plan: 10% on booking, 70% during construction and 20% on handover.
How much is the booking amount for Serro?
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10% of the purchase price falls due on booking — from AED 686,589 on the lowest-priced home. A bank or a broker may call the same figure the reservation deposit or the down payment; it is one and the same first instalment, and it is paid to the developer rather than to us.
When does Serro hand over?
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Handover is scheduled for Q1 2030.
What do homes in Serro cost?
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Homes currently available start from AED 6,865,888 and range up to AED 11,255,888 for 3 – 5 bed homes. These are the prices of the homes released for sale through our live feed today, not the launch prices — earlier and cheaper releases may have sold out.
How much does each bedroom size cost at Serro?
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Published starting prices by layout are 3 bed from AED 6,720,888; 4 bed from AED 8,228,888; 5 bed from AED 11,236,888. Those are the entry price for each size — floor, view and the exact layout move the figure, and the current price list carries the price of every remaining unit.
Is there a price list for Serro?
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Yes. Ask for it on this page and the developer’s own price list is emailed to you — unit number, floor, exact size, price and price per square foot for every home still available. 18 homes were unsold at the last check on 8 Oct 2026.
Who is the developer of Serro?
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Serro is developed by Emaar in The Heights · Dubai · United Arab Emirates.
What is the service charge at Serro?
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The published service charge at Serro is 3–4 AED/sqft, billed once a year. On the smallest published layout, 3,463 sqft, that is roughly AED 10,389 – AED 13,852 a year. It starts at handover and the first year is usually pro-rated from the day you collect the keys. In Dubai the annual budget behind the charge is filed with the Mollak system, so the figure is reviewed each year once the building is occupied. Checked 8 Oct 2026.
Is my money protected when buying off-plan at Serro?
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In the UAE an off-plan instalment is paid into the project’s escrow account rather than to the developer directly, and is released against construction progress the regulator has verified. No escrow account number has been published to us for Serro, which is not the same as there being none — an advisor can confirm the account with Emaar before you pay anything.
Does buying in Serro qualify for a UAE Golden Visa?
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With homes currently available from AED 6,865,888, homes here meet the AED 2,000,000 property investment threshold for the 10-year Golden Visa. Since February 2026, off-plan and mortgaged purchases can qualify on a certified valuation — our advisors can confirm eligibility for a specific unit.
How the money actually moves — escrow, the 80/20 split, post-handover terms and the fees nobody mentions: our guide to UAE off-plan payment plans.
Every other off-plan project selling above the AED 2,000,000 threshold: Golden Visa property in the UAE. What actually qualifies, and how Dubai and Abu Dhabi differ: our Golden Visa guide.
Serro vs Salva
The closest live alternative we hold. Both are still selling, so the two sets of terms can be weighed against each other rather than against a memory.
- Available from
- AED 6,865,888
- AED 6,762,888
- Layouts on offer
- 3 – 5 bed
- 3 – 5 bed
- Handover
- Q1 2030
- Q3 2030
- District
- The Heights
- The Heights
- Developer
- Emaar
- Emaar
- Payment plan
- 10 / 70 / 20
- 10 / 70 / 20
Figures are the developers' own published terms, checked 8 Oct 2026. A dash means the developer has not published that detail yet — an advisor can ask.
